Insights from a UNC Psychology Professor at South by Southwest 2025

March 18, 2025 - 16:47

South by Southwest 2025 took place from March 7-15, showcasing a vibrant array of film and TV, music, and comedy festivals. Among the notable speakers was a psychology professor from the University of North Carolina, Kurt Gray, who shared his expertise on the intersection of psychology and the arts.

During his panel discussion, Gray emphasized the profound impact of storytelling on human behavior and emotions. He explored how narratives can shape perceptions, foster empathy, and even influence decision-making processes. His insights resonated with attendees, highlighting the power of creative expression in understanding psychological concepts.

Gray also discussed the role of technology in enhancing storytelling, particularly through immersive experiences that engage audiences on a deeper level. As the festival celebrated innovation and creativity across various platforms, his contributions underscored the importance of psychological research in enriching the arts. The event served as a reminder of the synergy between creativity and science, inspiring attendees to think critically about the narratives they encounter in their daily lives.